Background
Mig Reyes, who leads UX at Duolingo, shared on LinkedIn that the company is changing the name from UX to fit “Product Experience”. Because Reyes states that Duolingo is a product driven company.
We gave the umbrella name “UX” a shot. It never stuck. It didn’t feel like us. It felt… antiquated.
According to Reyes UI or UX are two terms which are not fully understand by the industry. Â The design of the User Interface (UI) influences the overall user experience, while User Experience (UX) supports the functionality of the product. However, the significance ultimately lies with the product itself. He concluded that there is a strong belief in being adept at developing products.
What is Product Experience (PX)?
References
- Chawla, P. (2025). Duolingo Just Ended The Term “UX Design” (Accessed: 27.03.2025)
- Cohick, J. L. (2011, March 11). Effective Developer Experience (DX). UX Magazine. Retrieved March 27, 2025, from https://uxmag.com/articles/effective-developer-experience
- Today at Duolingo we renamed the “UX” function to “Product Experience.”…, Mig Reyes (Accessed: 31.03.2025)